About trends & threats in IT-sphere
There are three major trends in IT technologies, that could be seen last years:
1. The general and widespread Internet availability (via mobile devices, through 3G and 4G systems).
2. Involvement of people in networking contacts.
A few facts:
800 million people are registered in Facebook, 200 million people - in Twitter;
Social networks - activity No.1 on the Internet (formerly it belonged to pornosites).
3. Increased mobility of employees. On the one hand, it is a great convenience, on the other hand - a headache for IT-Administrators, because the staff should be controlled in any way. Input devices are very diverse, employees have access to corporate networks from anywhere. The main trends:
Integration of different devices and applications.
Transfer of personal and business transactions on the Internet.
Current trends can be viewed from two different points: on the one hand, Internet access from anywhere and involvement in social networks provides many opportunities, on the other hand - it carries on a lot of threats.
Leakage of confidential information
Despite precautionary measures and not disclosing information on cases of leakage of confidential information, the number of leaks continues to grow. In recent years the trend of data theft for the purpose of resale is growing. By what means it is tried to be overcome? By technical means and adoption of proper laws.
The growing number of money thefts via online banking
In 2011, according to some data, the volume of global theft reached $3 billion. Organizational measures should be taken, such as identification on the base of several factors, and the solution lies not so much on the side of any technical means, but on the side of the bank, which should think over how to protect its client.
This year a sharp increase of viruses is taking place, their total number reached 5 million. Every day about 70 thousand malware appears. To fight them manually, as it was done before by antivirus companies, became impossible.
Threats from social networks
Competition between companies via social networks has intensified. 1st of all it can be seen in banking industry. People suddenly begin to write about some negative trends. In general, the competitors organize such actions.
Dynamics of information leakage
InfoWatch is monitoring information leakages since 2003. During last five years the volume of information loss quadrupled. It could be said about 80 thousand incidents in 2011. Companies are carefully trying to hide such facts, because it is extremely disadvantageous for their reputation.
Reputation management and work in social networks
In case when a huge mass of uncontrolled people can freely write about the organization in social networks, it is difficult to influence on them. The company's reputation can suffer quite by chance. It is needed to conduct image monitoring (in blogs, forums, Facebook, Twitter), measure "degree" of public opinion, key mood.
Opportunities provided by reputation monitoring:
Operational collection of requests;
Immediate direct communication with clients;
Optimization of support channels;
Adjustment of marketing communications and strategies;
Identifying market trends & effective PR.
Translated by Valeriy Stepanenko