Mobile Payments Going Mainstream at CARTES in North America
Just what combination of technology convergence, business partnerships and consumer acceptance points will finally drive the widespread adoption of global mobile payments is at the center of the agenda at the CARTES in North America expo & conference, March 5-7, 2012 in Las Vegas, Nev.
With the advent of Google Wallet and a new mobile phone payment system from ISIS as well as global wireless carriers supporting standards for Near-Field Communication (NFC)-based payments, 2012 is poised to be the year that new mobile payment technology moves into the consumer mainstream. CARTES in North America will host two day-long tracks, March 5-6, on Global Mobile Payment & Services Initiatives, featuring speakers from the United States, Canada and Europe addressing topics ranging from deploying NFC payments and the changing business case for banks, to retailer adoption, consumer acceptance and security.
Tim Jefferson, managing director of The Human Chain, will present a keynote address on Mobile Payment and NFC on March 5 and chair the day’s Global Mobile Payment track. “Making payments via a smart phone really represents a threshold for wider adoption of a whole host of new NFC-driven mobile smart technologies connecting companies with their customers ,” said Jefferson.
Other mobile payments highlights on March 5 include platinum sponsor ABnote presenting a session on “A Pathway Approach to Deploying NFC Payment”, and gold sponsor MasterCard Worldwide speaking on “The Commercial Launch of Mobile Payments Using NFC-Enabled Phones.” “Today, people want the freedom to pay in a way that best fits their needs and lifestyles with a simple tap, click or touch ,” said James Anderson, Senior Vice President, Mobile and Emerging Payments at MasterCard. “As we continue to focus on innovation and developing technologies like NFC, we’ll be able to further enhance the consumer experience—from search to purchase opportunities, to instant rebates, to e-commerce .”
In addition, Canadian-based Ipsos will present the results of a consumer survey on mobile payments during the session, “Are Consumers Ready for Mobile Payments?”
Security is the focus of the CARTES in North America Global Mobile Payment and Services Track on March 6. Dawood Khan, a partner at Red Mobile in Canada will chair this track which features nine sessions on “The Mobile: A Trusted Environment?,” “Certificates & Standardization,” and “Secure Identity on the Mobile Device.”
The first CARTES in North America expo and conference will bring smart technologies, m-commerce and digital security authorities and leading technology providers to Las Vegas, Nevada for 70 conference sessions on topics ranging from NFC, mobile payment and EMV Deployments to trust, privacy and IT security. The event will feature technology and application demonstrations by a sold-out roster of 100 conference exhibitors.
CARTES in North America is produced by Comexposium. Sponsors and exhibitors include ABnote, American Express, 3M, CPI Card Group, HID, MasterCard Worldwide, Oberthur, Renesas, Thales, Verifone. Event partners include the BayPay Forum, Eurosmart, NFC Forum, GlobalPlatform, Global Prepaid Exchange, The Human Chain, The MULTOS Consortium, OATH, SIMalliance, The Smart Payment Association and WIMA NFC USA.