IBM White Paper: The Right Time for Real-time Marketing - Deliver More Relevant Offers, Increase Response Rates, and Create Happier, More Profitable Customers
Matching the right offer to the right customer at the right time is a complex challenge, especially across multiple channels. But in a climate of rising customer expectations, now is the right time to go real-time.
Download this white paper to learn how forward-thinking organisations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.
You will learn:
- How to deliver marketing so relevant it feels like a personalised service.
- Ways multiple industries convert fleeting opportunities into profitable customer interactions
- Four proven best practices for real-time inbound marketing that can produce bottom line results