ICICI Bank and Movida partner on mobile payments service in India
Movida, the mobile payments joint venture between Visa Inc. and Monitise, has announced a deal with ICICI Bank, India’s largest private sector bank, to utilize Movida’s mobile payments service for the Bank’s customers.
The service will enable ICICI Bank payment card holders to pay bills, recharge prepaid airtime and buy cinema tickets from their mobile phone, anywhere, anytime.
It will be possible to access Movida either through a menu-based USSD mobile technology, or an Interactive Voice Response (IVR) in multiple languages. The service is designed to operate across all mobile networks using any payment card – Visa and non-Visa.