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23 July 2013

How many iPads did Apple sell last quarter?

The analysts' estimates range from 13.5 million to 22 million. The median is 18 million.

Apple refreshed its iPad line out of sequence last fall to capitalize on the holiday quarter, and as a result the company's June quarter came and went without a new iPad to sell for the first time since Steve Jobs unveiled the device in 2010.

So nobody should be surprised, especially with competition in the tablet market heating up, if the breakneck growth in iPad unit sales that Apple reported in Q3 2011 and Q3 2012 -- 183% and 84%, respectively -- slowed to a crawl in Q3 2013.

A slow crawl is good way to describe what Fortune's panel of Apple analysts is expecting. Among the 48 we've heard from so far -- 29 Wall Street professionals and 19 amateurs -- the average estimate for fiscal Q3 iPad sales is 18.1 million.