Ecommerce Europe, the European umbrella organisation for online retailing, has announced its latest member: the newly established Polish e-commerce industry organisation e-Commerce Polska.
Poland is one of the fastest-growing e-commerce markets in the EU, with goods and services worth €4.2 billion in 2012 sold online to consumers, up 25% on the previous year. Nearly 50% of Polish Internet-users have already made purchases online, amounting to 9 million active e-shoppers in Poland. However, at €464 in 2012, the average annual amount spent per e-shopper is still below the European average.
was founded by 33 major e-commerce companies based in Poland and already represents the interests of nearly 100 members. It claims to reach “over 500 e-commerce market influencers” through the Digital Market Development Foundation’s Digital Economy Club.