European E-commerce reached € 312 billion in 2012, 19% growth
European e-commerce is booming. This is apparent from the new European B2C Ecommerce Report published by Ecommerce Europe, the European umbrella organisation for online retailers. European online revenue of goods and services grew by 19% to reach €311.6 billion in 2012. The EU28 (including Croatia, joining the EU as of 1 July 2013) reached €276.5 billion, or 88.7% of total European e-sales, a growth of 18.1%. Ecommerce Europe figures are compiled in cooperation with various e-commerce associations around Europe and in cooperation with GfK.
The European e-commerce industry is clearly dominated by three leading countries: the UK (€96 billion), Germany (€50 billion) and France (€45 billion). The total of €191 billion of these three countries together represents 61% of the total European B2C e-commerce sector and 69% of the EU28.