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Tuesday, 22 January 2019

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03 June 2013

NFC lamp post information service to launch in Tokyo

One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service.

Internet advertising and social gaming company CyberAgent, in partnership with Shibuya Television and technology provider Toppan Printing, is to launch the NFC-based service in Tokyo's Shibuya shopping district.

For the Shibuya Clickable Project, NFC tags will be embedded in stickers placed on an initial 300 street light poles. These will invite people to tap their NFC phones to access information as they walk around the district. Toppan's Cylsee NFC content management platform, which drives the system, is time and location aware so users can also be offered targeted deals for nearby cafes and events.