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29 May 2013

Dubai shopping mall to launch NFC and Bluetooth mobile loyalty program

The Wafi shopping mall in Dubai is to introduce a new service that allows shoppers to collect and redeem loyalty points with their mobile phone using either NFC or Bluetooth. The service is also expected to be rolled out at a European amusement park later this year.

Currently, Wafi Rewards members use a physical loyalty card to collect and redeem their points in stores. And now, after downloading a new app from developer ViaFone Technologies, they will also be able to do so using their mobile phone.

When the app is launched, customers will be able to tap their phones against a merchant's contactless tablet to accept their loyalty points, which are stored in the app. Customers are then sent an SMS to alert them if the transaction is successful.