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24 May 2013

Visa Enhances Visa Offers Platform

Visa Inc. has announced enhancements to its Visa Offers platform that delivers targeted rewards to Visa cardholders.

Visa says that "the enhanced service has the potential to eliminate paper coupons, allowing consumers, who opt in, to earn points and discounts as well as redeem special offers instantly at checkout by simply using their enrolled Visa card." 

"Smarter commerce means having the right offer, delivered to the right customer at the right time,” said Jim McCarthy, global head of Products, Visa Inc. “Visa’s new real-time point-of-sale redemption platform is a great example of Visa’s ability to apply its processing and technology expertise to simplify the use of offers and discounts, bringing benefits to merchants, acquirers, issuers and consumers".

http://www.paymentsnews.com/



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