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23 May 2013

FIFA launches online store for merchandise world cup Brazil

Since May 8th, football fans from all over the world have the opportunity to embrace the excitement surrounding the upcoming FIFA Confederations Cup 2013 and 2014 FIFA World Cup™ in Brazil by ordering their own ‘piece of the action’ on FIFA’s new e-commerce platform on FIFA.com, the Official FIFA Online Store, a press release of FIFA reveals.

Products on offer will include plush toys of the Official Mascot of the 2014 FIFA World Cup, Fuleco as well as a range of further event-specific merchandise for both events. In addition to this fans will also be able to show their devotion to their own national teams with selected national team jerseys also available.

“The e-commerce platform is a vitally important component of our global licensing programme,” said FIFA’s Marketing Director Thierry Weil. “We have a great range of merchandise available and we want to ensure that accessibility to this range is optimal. I’m sure that the online store will give football fans worldwide the opportunity to own their very own piece of the FIFA World Cup”.


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