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21 May 2013

Forbes-Ukraine launches version of the magazine for the iPad

Edition of Forbes-Ukraine first of business mass media of the country will produce multimedia iPad-version of the magazine. The application will be available for download in the AppStore already in may. The cost of one of the rooms will amount to $4.99, with June users will be available subscription for a year. The new issue of the journal will appear in the AppStore on the monthly basis, simultaneously with the release of the sale of the printed edition.

Interface iPad version has been created in accordance with modern trends in mobile applications for the Apple iPhone and allows the user to easily and conveniently switch between the materials and partitions. In the iPad version will be included multimedia content - advanced photo-gallery, a video interview with the heroes of materials, interactive infographics, additional data and comments of experts. Advertisers will be able to use all the possibilities of multimedia platform for creation of the interactive advertising, which allows to actively cooperate with the readers.

Editor-in-chief of Forbes Ukraine Vladimir Fedorin says:

«With the release of the iPad version of the distance between us and the audience, accustomed to reading on the plane-tables, reduced to a single click. The new platform will stick to the same principle that works in the printed version of the magazine and on the website forbes.ua: set tasks on the limits of the possible and get results».

The publisher of Forbes-Ukraine, Director of the group of business media UMH group Nadezhda Shalomova, says:

«We are preparing to leave the iPad version of Forbes more than half a year. I am glad that we have successfully passed this way, and our application now appears in the AppStore. The creation of the iPad version of the magazine has demanded the United forces of edition Forbes, the innovation unit, UMH Lab, which is headed by Leonid Tsodikov, and many other employees UMH group. We became the pioneers of the Ukrainian market of multimedia business publications for the operating system, iOS. Our experts are at the time of preparation and testing of the iPad version studied all the features of the operating system and are ready to share our experience with advertisers who want to place for us advertising. Sure that the project will be successful and significant, and will lay the trend of transition of the Ukrainian mass media on the innovation platform».

Business monthly magazine Forbes is published in Ukraine since March 2011. The magazine covers the topics of business, politics and life style. The newspaper circulation is 30 000 copies. Every third issue of the magazine comes out with the application of Forbes Woman, publication for successful business women. Forbes is included in the business segment UMH Group. Also under the brand " Forbes " magazine in Ukraine is a business portal forbes.ua and the conferences Forbes Conferences.

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