NFC Social Marketing Panel Seeks to Shift Attention Away from Payment
Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster
The panel focused on social marketing, advertising, loyalty and other nonpayment applications, which they believe will drive adoption of NFC technology.
“Social media is the buzzword not only of the year but probably of the decade,” said panel moderator Ed Mitukiewicz, adding that use of social media is increasingly shifting to mobile devices, providing potential uses for NFC-delivered content.
The forum marked a shift in focus from mobile payment, which often dominates discussions about NFC. Panelists agreed that despite the attention given to payment, such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC. But these applications could also spur use of NFC devices for payment.