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15 February 2013

IBM Exec: CMO, CIO Need Shared mCommerce Vision

Mike Riegel, vice president of mobile and WebSphere at IBM, said that a company’s chief marketing officer and chief information offer must have a shared vision in order for their mCommerce plan to be successful.

“For the CMO and CIO to have a shared vision of how that needs to come together, what the implications are of how you design mobile application in mobile first world, how you need to rethink your marketing processes around promotions, around customer loyalty,” Riegel said in an interview with Mobile Commerce Daily.

“Those are all the things that the CMO and CIO need to have a shared vision around to be successful if they really want to capitalize on mobile commerce.”

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