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News

11 January 2013

MasterCard is aiming to allay consumer privacy fears

MasterCard is aiming to allay consumer privacy fears after negative media publicity about its plans to sell card transaction data to merchants and corporates.

The network's Advisors Media Solutions unit outlined plans earlier this year on how to leverage card data for targeted loyalty campaigns.

However, MasterCard's global privacy and data protection officer JoAnn Stonier has rebuffed media claims, stating that MasterCard will never collect, disclose or use personally identifiable data in its products.

http://www.paymentscardsandmobile.com/



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