Amazon is Top Online Retailer in UK and Germany
In the lead up to Christmas, the online retail category attracted 49.5 million unique visitors in Germany, 39.9 million in France and 39.6 million in the UK during November 2012. Amazon was the most popular online retailer in both Germany and the UK, with 32.7 million and 25.9 million unique visitors respectively. Home Retail Group was the second most popular online retailer in the UK (11.3 million) and Otto Gruppe came in second place in Germany with 15.1 million users.
In France, Groupe PPR took the top spot with 16.9 million unique visitors, but Amazon followed closely behind with 16.2 million during the month.