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08 January 2013

Computer Fair CeBIT 2013 to Highlight the “Shareconomy”

The "Shareconomy" of knowledge-sharing is to be the focus of the CeBIT computer fair next spring. The show is to take place from March 5 to 9, 2013, and is to highlight the “most current and important trends in the industry," showing users and companies alike the benefits of the new world of IT, said board member Frank Pörschmann of Deutsche Messe, organizers of the CeBIT in Hanover.

"Shareconomy" describes the societal shift from owning to sharing, according to CeBIT.

"‘Shareconomy’ leads to greater transparency, encourages participation and creates many new business models," Pörschmann said. For this, companies have to adapt their internal and external processes and "orient their corporate culture towards it." The effort is worth it, however – he is convinced that the resulting ideas "will change our world." Issues of mobility, cloud services and the challenges of dealing with large volumes of data are to be part of the program. 

The partner country at the 2013 edition of CeBIT is to be Poland. The neighboring country will make quite a showing, with more than 200 companies and institutes spread out over eight exhibition halls and covering a surface area of more than 3,000 square meters.  Despite general economic gloom, the industry remains in a positive mood for the coming year: more than 70 percent of the providers of information technology, telecommunications and consumer electronics expected higher sales for 2013, announced the IT industry association Bitkom in a survey presented in Hanover.


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