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21 November 2012

Third quarter retail e-commerce up 15% – ComScore predicts ‘very healthy' holiday shopping season

The Internet analytics company comScore has released its latest e-commerce report, showing that US online retail spending reached $41.9 billion for the third quarter, up 15% on the previous year. This represents the 12th consecutive quarter of positive year-over-year growth and the 8th consecutive quarter of double-digit growth and bodes well for the upcoming holiday shopping season.

The best performing online product categories Digital Content and Subscriptions, Consumer Electronics, Event Tickets, Apparel and Accessories, and Computer Software. Each category grew at least 16% vs. a year ago. According to online retail survey, 37% of U.S. consumers use a smartphone while in a bricks-and-mortar store to check prices or purchase a product online.

ComScore chairman Gian Fulgoni said: “The Q3 growth rate of 15 percent growth remained in line with the prior quarter and provided confirmation of the strength in the e-commerce sector, despite a few negative headwinds in the macroeconomic environment during the quarter. Such performance offers some optimism as we approach the holiday season, especially given recent improvements in consumer sentiment”.


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