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21 November 2012

Irish Internet shoppers spend €116 a month online

According to a report commissioned by media group UPC, the Internet will contribute an additional €6 billion to the Irish economy by 2016. The study found that the online economy currently accounts for about 3 per cent of Irish GDP, with this figure expected to double to 6 per cent in the next four years.

The 2.6 million Irish who use the Internet to make online purchases are expected to spend at total of €3.7 billion in 2012, with this annual figure rising to €5.7 billion by 2016 – equivalent to 7 per cent of all consumer spending. The survey also found that Irish adults who make purchases over the Internet are spending an average of €116 every month online.

While the Irish government believes high-speed broadband and digital participation to be key ingredients to achieving Ireland's potential, much of the money being spent online by Irish shoppers currently goes to American giants like Amazon and Apple, with an increasing proportion of that spend going on non-tangible downloaded goods such as music and movies.

Launching the report, Irish Communications Minister Pat Rabbitte said: “As a progressive knowledge economy, trading goods and services globally, we need to be better connected than most in the world and we need to embrace the opportunities the internet makes possible”.


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