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12 November 2012

Ukrainian consumers move online

From sweaters to blenders, Ukrainians are fast joining the global trend of online shopping. Some two million Ukrainians bought something online in the first quarter of 2012 – more than twice the number in 2010, according to GfK Ukraine, a market research company. 

The number of people buying online increased by 44 percent in the last two years, according to a survey conducted in February by Nielsen, the world’s major analytical company operating in more than 100 countries. Ukraine is no outlier to this trend.

Household appliances and electronic goods are among the most popular items purchased through the Internet in Ukraine, according to the Nielsen survey. It also showed that 49 percent of Ukrainian Internet users prefer buying this type of goods online.

Forbes recently reported that Ukraine’s online retailers made more than $4 billion in sales last year. The biggest share ($130 million) came from Rozetka, one of the most popular electronics stores. About 9 percent of Ukrainian Internet users bought something through Rozetka in 2011, according to GfK Ukraine.

The share of Internet users buying clothes and accessories online is also high, about 39 percent, according to Nielsen.


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