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30 October 2012

Mobile devices push Asian e-commerce

According to a recent study carried out by Visa, the proliferation of mobile devices such as smartphones and tablet computers is the primary cause driving the growth in online purchasing by Asian consumers. The study also cited improved perceptions of security as being a significant factor driving e-commerce growth.

Of the 8,000 consumers surveyed, four in ten said they browsed products on their phones or tablet device last year, with use of mobile phones for browsing exceeding 40 per cent in Korea, Hong Kong and Singapore. In Hong Kong 13 per cent of total online purchasing now takes place on mobile phones and 11 per cent on tablets.

Seven out of 10 respondents in mature shopping markets like Japan, Hong Kong, Korea and Singapore cited better security systems as driving their willingness to make purchases online. Credit cards were cited as the top method for payments by 67 per cent of respondents, followed by debit cards with 19 per cent.

Paul Jung, Visa’s head of e-Commerce solutions for Asia, Central Europe, Middle East and Africa, said: “The prevalence of smartphones and tablets translates to easier online access for consumers to retailers anytime, anywhere, and we expect to see more people browsing and shopping on-the-go as a result.”


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