One-third of Americans say they will do their holiday shopping exclusively online
According to a report from MarketLive, online shopping has become a mainstream activity for Americans during the holidays. The survey, which polled 1,000 shoppers, found 33 percent will conduct most or all of their holiday shopping over the Internet, an 8 per cent increase from the same survey conducted last year.
While market maturity has resulted in an increasingly cluttered virtual market-space, with e-commerce companies increasingly struggling to attract consumers, some trends that can be leveraged to increase conversions are revealed by the survey data.
Value-for-money is ranked as the top concern for consumers spending on the web, with 87 per cent of respondents stating that they are likely to buy from sites that most effectively demonstrate value. While value is a separate measurement from price, 85 per cent of respondents said they expect to heavily factor price into their purchase decisions.
The means used to help consumers make the best decisions can represent a differentiating factor for companies who charge a little more than their competitors. 45 percent of respondents said that their decisions would be influenced by reviews from peers and others. Companies should leverage site content and social media marketing to benefit from a friend or follower’s positive endorsement on Facebook and Twitter.