National Coupon Month Survey Reveals Coupon Use Trends
CouponCabin’s new survey takes a look at coupon use trends among different U.S. demographics. Nearly one-third (29 percent) of U.S. adults who ever use coupons said they are “opportunists;” they have zero loyalty when it comes to shopping and only buy products that are available with coupons or daily deals. Men are more likely to be opportunists compared to women, at 35 percent and 25 percent, respectively. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from August 20th – 22nd, 2012, among 2,399 U.S. adults ages 18 and older.
While an opportunist is what most U.S. adults who use coupons classify themselves as, others report they fall into the following categories:
- Seasoned pro: I have been couponing for years and know all the tricks of the trade – 25 percent
- Newbie: I’m a coupon rookie who just realized the money-saving power of coupons – 19 percent
- Extremist: I don’t pay full price for anything – 4 percent
- None of these – 23 percent
Overall, coupon use is high among U.S. adults. Nearly all, (95 percent) said they had ever used a coupon. Forty six-percent said they use coupons very often or often, while 30 percent said sometimes and 18 percent said rarely. Females had the highest instance of saying they use coupons very often or often, at 52 percent, compared to 39 percent of men.