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17 September 2012

Isis Delays US NFC Launch

Isis has hit further delays in the rollout of its first pilots in Salt Lake City and Austin, Texas, the NFC joint venture between AT&T, T-Mobile and Verizon has revealed.

«As the days are counting down on summer, we are not going to hit our previously announced summer time frame,» Ryan Hughes, chief marketing officer at Isis has told the Wall Street Journal.

Hughes wasn’t able to give the newspaper a new date for the launch of the pilot trials but said the company planned to provide an update of its plans in October.

No specific reasons for the delay were given by Hughes but, he said, «the delay is not a result of a change in strategy or a new business model.»

«While everyone wants to get to market quickly we’ve focused on getting it right from the beginning,» Hughes told GigaOm. «It’s a complex project and we want to make sure the connective tissue of loading a card and using it and all the events around it are wrapped up.»

Isis has already undergone one full pivot in strategy. In May 2011, six months after the joint venture was created, Isis abandoned plans to introduce its own mobile payments service and chose to partner instead with existing payments industry players.

Isis has made progress, however, Jaymee Johnson, Isis’ head of marketing has told Reuters. «We are wrapping things up and finishing that final punch list of items,» he said.

«There’s no implications of problems with partner support or the ecosystem, and we continue to meet on a regular basis,» Johnson explained to Computerworld. «We have overwhelming support by the ecosystem, banks, and providers of points-of-sale terminals. Support could not be stronger.»

Last month, a number of NFC phones marked as approved for use by the three mobile network operator partners in Isis appeared on MasterCard’s list of approved mobile devices and Google’s Robin Dua suggested that the Isis model is simply not scaleable.


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