MasterCard: Russians Are Getting Used to the Cashless Life
MasterCard Worldwide published results of the MasterIndex poll about consumption habits of the bank cards cardholders that is being held twice a year among the Russians at the age of 25-45.According to the results the number of cardholders among the respondents increased. 74% of the respondents gave a positive response to the question «Do you have a bank card?», which is by 11% more than a year ago.
Most of the respondents (83%) said that they have salary cards. Nevertheless the share of debit cards the cardholders got from the banks by themselves is going up — from 11% in 2011 to 19% in 2012. 16% of the respondents got their personal credit cards. 12% of the respondents are cardholders of social cards.
The cards are being used more frequently — 40% of the respondents said that they started paying with their cards for goods and services more actively within the last year, in comparison with 27% of the respondents with the same response in 2011.
According to the research 81% of the respondents used their cards to pay for purchases in supermarkets, this share remained almost the same since the last year. Most of the respondents still prefer to shop at brick-and-mortar stores but the share of those who make online purchases increased during the year and equaled 22% in 2012 in comparison to 16% in 2011. 43% of the Moscow citizens participated in the poll use online shops. People in the regions make less online purchases — 17%.
According to this research in 2012 the average amount that a cardholder is willing to pay with a card rather than in cash went down again. In 2011 is equaled 2 428 rubles; in the beginning of 2012 is reached 2 199 rubles. Decrease of this amount proves that people are ready to pay with their cards for cheap purchases and that card payments for goods and services are becoming a common everyday habit.
Source: MasterCard in Russia