16 January 2012
IBM White Paper: The Right Time for Real-time Marketing - Deliver More Relevant Offers, Increase Response Rates, and Create Happier, More Profitable Customers
Matching the right offer to the right customer at the right time is a complex challenge, especially across multiple channels. But in a climate of rising customer expectations, now is the right time to go real-time. Download this white paper to learn how forward-thinking organisations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context. You will learn: How to deliver marketing so relevant...
12 December 2011
Bank of America Merchant Services yesterday announced the launch of the Money Network Payroll Distribution Service. The program enables employers to comply with payroll distribution laws, such as the need to offer a paper paycheck and free check cashing locations, while providing a pay alternative for employees who do not have access to a deposit or checking account. With the Money Network Service, employees can access their cash through more than 17,750 Bank of America ATMs, and 43,000 Allpoint...
04 August 2011
Narvesen Baltija, a chain of 43 newsagent stores and kiosks across Latvia owned by Norwegian convenience store chain Narvesen, has launched a trial of NFC stickers at 10 of its outlets. Participants in the Riga-based Narvesen trial will be provided with an NFC-enabled sticker to attach to the back of their mobile phone or to place inside their purse. After creating a virtual account with Narvesen, they will be able to collect loyalty reward 'stickers' electronically rather than as paper-based...
22 June 2011
In the town of Tauranga more than 50 local retailers decided to team up and launch the common loyalty program. On June, 25 they will begin to distribute among the local residents 40 000 cards of the Ultimate Supporter Program and to encourage them with direct or delayed cash-back discounts at 10 -50% range. Besides it, to all participants of the loyalty program will be given the right for free parking. Part of the saved...
05 May 2011
«Money in a pocket» is a new juvenile payment card, created specially for young people from 18 to 24 years. It could be used not only for payments but as well for getting discounts in shops, restaurants, night-clubs, etc.
05 May 2011
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Banking and Company News
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